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ADVERTISING WITH MUZZY BROADCASTING

WSPT

RADIO ADVERTISING


Muzzy Broadcasting was founded on the ownership of four great radio stations in Central Wisconsin: 97.9 WSPT, B104.9, 92.1, and 1010 WPCN. These radio stations super serve their specific demographics, as well as serve the communities all over the Central Wisconsin area such as Stevens Point, Wisconsin Rapids, Wausau, Marshfield, Waupaca, and all the communities in between.

These radio stations can help your business not only bring new customers your way, but also help brand your business now and in the future. We love being able to serve our clients and help fellow businesses succeed.

If you are interested in advertising, please reach out to rick@muzzybroadcasting.com.

Continue on to see our unique station profiles:

WSPT

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​Format: Greatest Hits of the 70’s, 80’s and 90’s
Broadcast Power: 100,000 Watts
Coverage Area: All of Central Wisconsin
Streaming Live: www.979wspt.com
Unique Attributes:

•Your concert radio station.
•Your Christmas music station.
•Your summer Happy Hour station.
•55 Minute Music Hours


Are you ready for today’s classics? You had better be ready – because they are here and on 97.9 WSPT. You know them all by heart: The Beatles, The Eagles, The Bee Gees, Fleetwood Mac, The Rolling Stones, Billy Joel, Chicago, Journey, Elton John and on and on!


97.9 WSPT plays that mix of music for today’s 25-64. Fans of Greatest Hits will always love the icons of rock and roll – so we’ll keep playing them. But get ready for today’s Greatest Hits – and get ready to have fun!


Listeners start their day with Muzzy in the Morning for an update on celebrity and lifestyle news, guests of interest and music memories of our listener’s favorite artists plus stories from Rick and April that will make you smile.


97.9 WSPT only plays music for today’s 25-64 year old – no current hard rock or rap … just Wisconsin's Greatest Hits!

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WSPT

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Format: Real Country, hits of the 80’s, 90’s & 2000’s
Coverage Area: Central Wisconsin Market (Marathon, Portage & Wood Counties)
Streaming Live: www.b1049.com

 

Unique Attributes:
• B-104.9 is the only radio station in Central Wisconsin that only plays Country hits from the 80s, 90s, and 2000’s – The “Real Country”
• B-104.9 is the only radio station in Central Wisconsin with a music guarantee of 55 minutes music hours
• Central Wisconsin’s Agricultural station with Ag Programming Mon-Fri 6am, Noon, 6pm
• All Time Country Favorites Weekend starts Friday 5pm through Sunday midnight
• Rowdy Yates-The Original Country Oldies Show Saturday 6-10pm
• Honky Tonkin’ with Tracy Lawrence Sunday 7-10am
• The Country Oldies with Steve Warren Sunday 6-9pm


Who do you think of when you hear the term “Legends of Country?” If you graduated
from high-school in the 80’s or 90’s, you think of:
Alan Jackson
Garth Brooks
Clint Black
Brooks & Dunn
Reba McEntire
Faith Hill
Trisha Yearwood
Kenny Chesney
Toby Keith
Alabama
Shania Twain
Willie Nelson
Brad Paisley
Tim McGraw
Randy Travis
George Strait
B-104.9 is the perfect station to hit 25-64 year olds. The baton has been passed to a
new generation of country music legends and that is what we play on B-104.9: Only the
biggest country hits of the 80’s to 2000’s – all the time.


Our listeners have referred to our music as “pure country” or “country classics.” But
our favorite comments are the ones in which Central Wisconsin country music fans tell
us that we play their kind of country – the NEW LEGENDS.

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WSPT

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Format: True Oldies of the 60’s and 70’s
Coverage Area: Stevens Point, Plover, Wisconsin Rapids and Mosinee
Streaming Live: www.921wpcn.com
Unique Attributes:
•WPCN is the flagship station for UWSP Sports and Stevens Point Area Sports including SPASH and Pacelli boys and girls sports.
•WPCN is the local station people turn to for the latest local news, weather and sports with the Dean of Central Wisconsin Broadcasters, Scott Krueger on Portage County Live heard from 7-9am daily on 92.1 and 1010 WPCN.
•Hall of Fame Disc Jockey Scott Shannon plays all your favorites and his too and keeps you updated with all the great stories behind the music and the artists. Scott is there starting at 9am to take you through your day.


Every Baby Boomer and their children know the songs they grew up with that create lasting wonderful memories and the path for today’s artists.


WPCN plays that mix of music for today’s 40-64. Fans of True Oldies will always love the Beatles, Elvis Presley, The Supremes, The Four Seasons and on from the 60’s and Elton John, Paul McCartney, The Bee Gees and Chicago and so many more from the 70’s, the icons of rock and roll – so we’ll keep playing them – and get ready to have fun!


WPCN plays only music for today’s 40-64 year old – no current hard rock…
just True Oldies!

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© 2025 By Muzzy Broadcasting LLC

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